Bear Milk is a Protien Dairy Energy Beverage sold to adventure seekers and active people. The design is geared toward the health-concious and active consumer. The logo is a graphic bear with a milk jug in his lap expressed in the negative space. The colors are a muted, earth-tone palette with a bold agressive red. It is a very compelling mixture of colors. The design of the package is smooth and compelling to entice audiences to pick it up off the shelf and try it.