The Gizmo Guru is a fake Spy Noveltey Gift Shop located in downtown Dallas, TX. This business sells gifts to all ages, all secret agents at heart. The brand inspiration needed to be clever, fun, playful, and sleek. The logo colors are desaturated muted leaning to the darker grays to represent a detective and spy feel.
The Holiday Catalog is a publication the Gizmo Guru puts out annually every year showcasing their gizmos. The logo is interchangable with different hats and colors for whatever promotion they are doing. For each season or different promotion the logo can be allined to take on a new persona, yet fit the brand. The catalog itself plays on the gears and gizmos look. The front and back are designed with sprockets, while the inside is acrisp white catalog layout.